If you’re more than ready to update your spring wardrobe with floral and pastel pieces but do not want to add to the ever-expanding waste produced by one-off fashion, we’ve got great news! H&M’s Conscious Exclusive collection for 2017 transforms BIONIC®—a polyester created out of recycled plastics from shoreline waste—into pieces of fresh spring beauty and sensuality that is set to launch online and in-stores come April 20th, 2017! What an ingenious way to combine both the freshness of spring with the soul of sustainability.
Natalia Vodianova, campaign ambassador and founder of Elbi, a philanthropy digital platform connecting users with a global network of charities, describes the collection:
H&M’s Conscious Exclusive collection shows how the best style can be mindful of the planet, to help protect it for the future. It’s such a desirable collection, with pieces made in sustainable materials that you want to wear for seasons to come.
Accessories and kids’ clothing, too
H&M launches its Conscious Collection every spring (Credit/H&M)
Accessories include a fishnet bag made entirely from recycled shoreline waste, as well as quirky and elegant earrings made from recycled glass and plastic. For the first time ever, the collection also includes a selection of charming street styles for the kiddos, think beautiful little tulle dresses and softly structured blazers, as well as a set of unisex organic oil fragrances that can be worn separately, or mixed together to create a unique scent.
Conscious Exclusive is just part of H&M’s move towards a more sustainable future: 26 per cent of H&M’s clothing is now made from sustainable materials and the fashion giant aims for 100 per cent of its cotton to be sustainably sourced by the year 2020.
For details, visit about.hm.com/sustainability.
Written By: Lydia Hon