In an email to staff, Sir James Dyson announced that the company is investing £2 billion in a new electric vehicle (EV) model, to be launched in 2020. More than 400 Dyson engineers and key staff from Tesla and Aston Martin are working on the project.
Stopping pollution at the source
Dyson became interested in reducing particulate pollution from diesel cars as early as 1988, when he read a paper linking exhaust to the premature death in lab rats. Thus began his quest to to design a clean diesel engine with filter systems. But instead of merely masking the problem, Dyson claims that to have combined all Dyson technologies into one product that won’t pollute.
Rather than filtering emissions at the exhaust pipe, today we have the ability to solve it at the source.
Because of fierce competition, Dyson is not releasing any more information about the project, only to say that this has been an idea decades in the making and the actual project has been ongoing for two years.
While there some sceptics who argue that the Dyson electric vehicle won’t be able to compete on a mass scale with Tesla and other car makers, we look forward to seeing what Dyson brings to the EV market!
Written By: Adriane Rysz